Most teams looking for a CRM in the Philippines start with a spreadsheet or a generic SaaS trial. Both work until your process is specific enough that staff invent workarounds — extra columns, side chats, and reports nobody trusts.
Typical starting range
A focused custom CRM — contacts, pipeline, follow-ups, and basic reporting — often starts around ₱50,000. That is a starting point, not a ceiling. Cost moves with the number of roles, integrations, and how much of your current process has to be modeled in software.
- Lead and contact records with a simple pipeline: lower end of the range.
- Quotes, follow-up reminders, and role-based dashboards: mid range.
- Payments, SMS, inventory, or multi-branch access: higher, because each integration is real work.
What you are paying for
You are not paying for screens. You are paying for a system that matches how your team sells and serves clients — including training, deployment, and a codebase you can keep extending. Monthly SaaS fees look cheaper in month one; they add up when you are paying per user and still exporting to Excel.
Custom CRM vs off-the-shelf
Buy SaaS if your process is standard and you are happy to adapt. Build custom if the CRM has to talk to your billing, inventory, or field operations, or if staff will not change how they already work. The more unique the workflow, the faster generic tools become expensive in lost time.
How to keep the first version affordable
Start with one team and one pipeline. Skip mobile apps, AI, and every report you can imagine. Ship the records, statuses, and reminders that remove the spreadsheet, then add modules once people are using it daily.
If you want a custom CRM scoped to your process, I can estimate a first version from a short call — no 40-page spec required.